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3D Interactive

Sunco Collection

[15] Americana Commerce Archive

Summary:

A tilted back-lit fuel price sign—Abloh's Dollar a Gallon concept—turns roadside commerce into sculpture. It collapses Americana, economy, and desire into one luminous surface, transforming everyday commercial signage into a monument to consumer culture.

Items Featured:

  • "Dollar a Gallon" Sign Variant (2018–2019): Monumental LED totem inspired by Sunoco stations, first seen in "Figures of Speech" exhibition—a conceptual investigation into how advertising shapes consumer desire and American identity.

Summary:

A tilted back-lit fuel price sign—Abloh's Dollar a Gallon concept—turns roadside commerce into sculpture. It collapses Americana, economy, and desire into one luminous surface, transforming everyday commercial signage into a monument to consumer culture.

Items Featured:

• "Dollar a Gallon" Sign Variant (2018–2019):

Monumental LED totem inspired by Sunoco stations, first seen in "Figures of Speech" exhibition—a conceptual investigation into how advertising shapes consumer desire and American identity.