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3D Interactive

Braun Collab

[4] Braun x Virgil Abloh

Summary:

Virgil's collaboration with Braun transformed everyday furniture into conceptual objects that question the boundaries between function and art. Each piece reflects his architectural training and "3% rule" philosophy—minimal interventions that maximize cultural impact. The collection demonstrates how industrial design can carry deeper meaning about space, domesticity, and the objects that shape our daily rituals.

Key Objects Identified:

  • Antony Chair (Virgil Abloh c/o Vitra, 2019) — Jean Prouvé's classic refitted in clear plexiglass and construction-orange steel.
  • Petite Potence Lamp (Virgil Abloh c/o Vitra, 2019) — Industrial wall light turned sculptural, bridging home and workshop.

Summary:

Virgil's collaboration with Braun transformed everyday furniture into conceptual objects that question the boundaries between function and art. Each piece reflects his architectural training and "3% rule" philosophy—minimal interventions that maximize cultural impact. The collection demonstrates how industrial design can carry deeper meaning about space, domesticity, and the objects that shape our daily rituals.

Key Objects Identified:

• Antony Chair (Virgil Abloh c/o Vitra, 2019) — Jean Prouvé's classic refitted in clear plexiglass and construction-orange steel.

• Petite Potence Lamp (Virgil Abloh c/o Vitra, 2019) — Industrial wall light turned sculptural, bridging home and workshop.